Twitch is finally rolling out the Discovery Feed after years of complaints from creators about lack of growth opportunities for smaller streamers.
The company announced the Discovery Feed and a host of other new features at the opening ceremony of TwitchCon Paris over the weekend. New features revolve around support for short-form video content. Livestreaming is the foundation of the platform, but most creators rely on promoting their content on YouTube shorts and her TikTok to drive viewers to her Twitch channel.
The Discovery Feed is a scrollable vertical feed within the Twitch app that, like TikTok, algorithmically serves clips to users, even when a creator’s stream isn’t live. Unlike TikTok and other short-form video platforms, Twitch made it clear that it doesn’t prioritize bite-sized content over streaming.
“Twitch is all about live, interactive channels, so it’s not our goal for viewers to spend hours on Clips feeds,” the company said in a blog post. “Our investment in Clips is to enable viewers to discover your channel and engage with you and your community when you stream.”
Twitch says Discover Feed is set to launch in the fall, and until then the company plans to run a “limited version” of the feature to test its algorithms.
The move to short-form video also includes new editing features that allow creators to natively edit clips from the stream into vertical format. Twitch supports his direct export to YouTube, and starting in August, users will be able to export clips directly to his TikTok. The clip editor will also be available on mobile.
Twitch said being able to share content with “minimal effort” is “a win for all streamers.”
And like almost every other major social platform, Twitch will launch stories in October. Stories appear on Twitch’s mobile app’s Following page, and creators can set their Stories as public or paid subscribers only. Stories must adhere to Twitch’s Community Guidelines and are governed by automated “text and image scanning technology.”
“The story format is well understood: episodic clips, photos, text updates, and polls,” Twitch said. “What’s interesting about Twitch Stories is that they can reach all his Twitch followers or share with subscribers only.”
The company is also shifting its approach to ad breaks, a contentious issue between platforms and users. Streamers can now see ad break countdowns on his timer by the side, but many complained about ads interrupting content without sufficient warning.
Starting this month, streamers will be able to turn on a countdown timer in chat to draw more attention to ad breaks. A countdown timer allows streamers to “drow or move on” and give the community a chance to “make the right call”.
Collaborate with other streamers with the guest star feature, allowing creators to invite guests to their channel and stream at the same time. The “Stream Together” feature will begin rolling out to “a select number of channels” in August, allowing up to five creators to stream together, all live on their respective channels. increase. The feature will be available to everyone regardless of partner or affiliate status over the next few months, giving streamers of all levels an opportunity to gain engagement.
Twitch CEO Dan Clancy said at TwitchCon, “The Twitch service five years ago wouldn’t be able to support the community today, and Twitch today won’t meet the needs of the Twitch community five years from now.” Opening ceremony in Paris. “So we have to keep building.”
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