MINISO announces Snoopy collaboration with world-famous peanut brand

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new york, July 11, 2023 /PRNewswire/ — MINISO announces a new partnership with world-famous cartoon-based brand, Peanuts, paving the way for collaborations based on the beloved Snoopy character. I am happy to announce. Charlie Brown and the peanut gang. The IP partnership agreement was announced at a signing ceremony in January 2018. July 1cent At MINISO Global Partner Strategy Summit in the second half of 2023 New York, USA. Snoopy also made a special appearance at the ceremony, further raising expectations for future collaboration collections. The partnership aims to combine the unique charm of Peanuts’ most famous characters with MINISO’s commitment to providing innovative, high-quality and fun products to customers around the world. The partnership between MINISO and Peanuts, on behalf of Peanuts Worldwide, Shanghai The team at WildBrain CPLG, the leading licensing agency representing the Peanuts brand China And also in multiple other regions around the world.

MINISO and Peanuts Announce Upcoming Collaboration
MINISO and Peanuts Announce Upcoming Collaboration

To commemorate the world’s most beloved beagle, who rose to fame with the iconic cartoon Peanuts, the MINISO x Peanuts collaboration will begin with the Snoopy Birthday Party collection and Snoopy Summer Travel. ” collection.Collection is set to Featured Charlie Brown’s The famous four-legged friend across over 300 different products toy, bags & accessories, stationaryand lifestyle products category. The partnership will last his two years and is expected to start in 2018. China It will launch worldwide in August this year and in October. More product collections featuring additional Peanuts characters will be rolled out during the partnership.

“This relationship with MINISO represents a new opportunity to serve fans around the world,” he said. Lisa Silverman Myers, Senior Vice President of International Licensing for Peanuts Worldwide. “We are always looking for ways to bring characters to new audiences and grow the legacy of the Peanuts brand. We look forward to seeing you born to please” both Peanuts and MINISO. “

“This is a very exciting deal for both MINISO and Snoopy fans,” he said. there is a hall, Executive Vice President of MINISO. “Partnering with the world’s largest IP is a key part of our strategy to transform into a global lifestyle superbrand. We have brought joy to countless shoppers at our premium stores, and there is no doubt that the new Snoopy collection will do just that.”

MINISO is already well-known for its collaborations with the world’s largest IP owners. To date, the brand has licensed over 80 of his IPs and developed highly successful and sought-after collections. Thanks in part to its effective IP collaboration strategy, MINISO recorded a notable 7% year-on-year gross profit increase in the March quarter of 2023.

announced in February 2023MINISO’s new global strategy aims to continue delighting consumers through both fun collaborations and exciting original designs, transforming itself into a joy-inspiring global lifestyle super brand. Collaborations with popular IPs and investments in strategic categories such as blind boxes are seen as key pillars of its strategy, with the brand engaging young people around the world, fostering emotional connections and engaging with them through fun products. It aims to spread the unique perspective of MINISO.

About MINISO

MINISO Group is a global lifestyle brand that offers a range of design-driven lifestyle products. We serve consumers mainly through a large network of MINISO stores, promoting an engaging shopping experience that appeals to all demographics and is full of pleasant surprises, like a relaxing treasure hunt. . Beautiful design, quality and affordability are at the core of every product in MINISO’s extensive product portfolio, and we continuously and frequently roll out products with these qualities. Since opening our first store in China in 2013, we have built our flagship brand MINISO as a globally recognized retail brand and established a large-scale store network around the world. rice field.

About peanuts

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, 41% owned by WildBrain Ltd. and 39% owned by Sony Music Entertainment (Japan) Inc. family owns 20% Charles M. Schultz, whose cartoon debuted in seven newspapers in 1950 and introduced Peanuts to the world. since then, Charlie BrownThe Snoopy and Peanuts pals have left an indelible mark on pop culture. In addition to enjoying our favorite Peanuts shows and specials on Apple TV+, fans of all ages can connect with us through thousands of consumer products, amusement park attractions, cultural events, social media and comics available in all formats. Celebrate the Peanuts brand around the world. From traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year space law agreement aimed at inspiring the next generation of students to explore space and his passion for STEM.

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