Meta’s Twitter rival Threads surges to 100 million users faster than ChatGPT

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CEO Mark Zuckerberg said on Monday (July 10) that Meta Platforms’ Twitter rival Threads reached 100 million subscribers within five days of its launch, making it the fastest to hit the milestone. It announced that it has overtaken ChatGPT as a growing online platform.

Threads has set a record for user growth since its launch on Wednesday, with celebrities, politicians and other members of the press joining the platform, with analysts taking the first step against the Elon Musk-owned microblogging app. viewed as a serious threat to

In a post on Threads announcing the milestone, Zuckerberg said, “This is mostly natural demand and we haven’t launched many promotions yet.”

The app’s sprint to 100 million users was much quicker than OpenAI-owned ChatGPT, which saw its fastest growing consumption ever in January, about two months after its launch, according to a UBS study. It has become an application for

Twitter had about 240 million monetizable daily active users as of July last year, according to the company’s last public information before Musk’s acquisition, but data from the web analytics firm has shown that it has not been used since. is shown to decrease.

According to Samelweb, Twitter’s web traffic was down 11% year-over-year in the first few days of Threads’ launch, but was down 4% year-over-year as of June.

Matthew Prince, CEO of internet infrastructure company Cloudflare, shared a graph showing a similar trajectory in a tweet on Sunday, saying Twitter traffic was “sluggish.”

Twitter CEO Linda Yaccarino tweeted on Monday that the platform had its “biggest usage day” since February last week, though she didn’t give details. “There’s only one Twitter,” she tweeted.

Threads isn’t the first attempt to challenge Twitter, but other burgeoning competitors like Mastodon, Bluesky, Truth Social and T2 all remain relatively small at this point.

Mastodon has about 7.7 million total users, but less than 2 million of them are actively using the service, according to Mastodon’s daily user count.

Bluesky, a new service backed by Twitter co-founder Jack Dorsey, has registered 265,000 users since launching an invite-only beta in February, with about 2 million more, according to a spokesperson. They are maintaining a waiting list.

Musk mocked the arrival of Threads and threatened to sue Meta, claiming the social media giant built the app with trade secrets and other confidential information.

Legal experts say the claim could be difficult to prove.

Threads, like other potential rivals, are very similar to Twitter. Posts can be up to 500 characters long and support links, photos and videos up to 5 minutes long.

Also, the app does not yet have a direct messaging feature, nor does it have a desktop version that certain users, such as corporate organizations, rely on.

It also currently lacks hashtags and keyword search capabilities, limiting its appeal to advertisers and its usefulness as a place to follow real-time events like the ones users frequently do on Twitter.

Still, analysts said Twitter’s turmoil, including the recent turmoil over the number of tweets users can see, could help Threads attract such groups.

There are currently no ads on the Threads app, and Zuckerberg said he will only consider monetization once there is a clear path to one billion users.

Instagram head Adam Mosseri said last week that Meta wasn’t trying to replace Twitter, and that Threads were aiming to focus on lighter themes like sports, music, fashion and design. rice field.

Politics and tough news will inevitably appear on threads, he admitted, but this would be a challenge for apps that market themselves as a “friendly” option for public discussion online. .

The meta stock rose 0.7% on Monday and is up more than 140% year-to-date.

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